Seeking Smiles started with something simple: I wanted to do more work that I loved.
Hi, I’m Lendi.
I help dreamers build better businesses around what they love.
I’m the designer, strategist, and big-picture thinker behind Seeking Smiles. I help small-business owners turn ideas, obstacles, and ambitious dreams into brands and businesses that work better.
Experience without the formality
The résumé is serious. Working together isn’t.
I bring more than 15 years of experience, a BFA, and advanced study in human and computer interaction. I know how to lead the work, ask good questions, and turn big ideas into something useful. You bring the part that lights you up. I’ll help turn that energy into a business people can see, understand, and support.
15+years of experience
50+brands served
The short version
Your passion fuels mine.
Then I realized design was only part of it. What really lit me up was solving problems with people who were excited about their dreams. Enthusiasm is contagious.
So tell me why coffee matters to you, what you love about doing hair, or the idea you cannot stop talking about. You bring that passion. I’ll gladly take on the creative work and business puzzles that happen to light me up too.
The way we work
The work matters. So does how it feels.
Keep the spark
Big ideas should still feel exciting.
You started your business because something lit you up. We can tackle the hard parts, explore what’s possible, and keep that energy in the work.
Bring in the right people
Good work loves good company.
When a project calls for another specialty, I bring in people who love what they do. You still get one connected creative experience.