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Featured partnership

From a logo to shaping the whole business experience.

A brand refresh grew into a connected experience for clients, artists, and the team behind the business.

Pretty on Premises website, booking experience, and operations dashboard shown across laptop, phone, and tablet screens
Partnership2+ years and still growing
Started withA brand refresh
Grew intoBrand, website, systems, automation, and support
Built forClients, artists, and the team behind the scenes

Where we started

The logo was the ask. The business, the opportunity.

Pretty on Premises brings luxury hair and makeup directly to weddings, events, and everyday celebrations. The service already felt elevated. The brand had not quite caught up. So we started there.

But as we talked through the business, it became clear that the experience needed attention beyond the logo. Bookings lived across emails, text messages, calendars, payment links, and a heroic amount of remembering what came next.

The business was growing. The way it worked behind the scenes needed room to grow with it.

BookingRepeated emails and handmade payment links.
StaffingTexts, calendars, and a lot of remembering.
TrialsToo much back-and-forth between everyone.
Event wrap-upServices, payments, and payroll sorted out by hand.

First, make it feel like Pretty

Warm, polished, and confidently Pretty.

A premium identity with warmth, confidence, and room to grow.

Refreshed Pretty on Premises logo with a clean script wordmark and sparkle details
Original Pretty on Premises logo with flourished script lettering
BeforeAfter
Pretty on Premises website, from the homepage hero through service, founder, team, recognition, and contact sections

Website and client experience

Looking good was only part of the job.

A beautiful website that helps clients move forward before every detail is decided.

  • Clients can begin before every detail is finalized.
  • Important information is collected in one place.
  • Payment and confirmation steps feel clear.
  • Clients can review and confirm the final event details.
  • The team starts with better information.
  • The brand feels consistent from browsing to booking.

Client communication

The experience stays polished after the website.

Clear, branded emails carry clients from pricing and reservation through staffing updates and final event confirmation.

Three branded Pretty on Premises client emails for pricing, reservation, and artist confirmation

Behind the scenes

Everyone needs the right information at the right time.

One event can involve a client, several artists, payments, payroll, and a whole lot of details.

Stage 01

Discover

The client

Finds Pretty through search, social, a wedding platform, or a referral. Every path leads to one clear inquiry form.

The team

Gets the event details in one central record, ready to review and staff.

What the system handles

Creates the event record, saves the lead information, and sends pricing and next steps to the client.

Choose a stage to see how the client experience, team workflow, and automation work together.

A closer look

Goodbye, text-message relay race.

Trial scheduling used to bounce between the client, the Pretty team, and several artists.

I built two clear ways to find a date, assign the right artist, and keep the final look connected to the main event.

StartClient requests a trial
Choose a pathSpecific date or flexible options
CoordinateThe team assigns the right artist
ConfirmEveryone gets the final details
The Smile ResultLess back-and-forth, clearer scheduling, and trial details that stay with the event.

Behind the business

The systems behind every smooth event.

The operator and artist portals keep event details, assignments, availability, and completed work connected.

Operator portal

One working view brings event records, artist assignments, trials, availability, photos, and day-to-day details together for the team behind the business.

Pretty artist portal resource menu

Artist portal

Artists can accept assignments, review event details and trial references, submit time off, and document completed services.

Pretty on Premises print, social media, and business-card marketing collection

Marketing support

Campaigns, print pieces, and ongoing creative work help the brand stay consistent as the business continues to grow.

What changed

A polished brand backed by a business that can keep up.

Pretty now has a polished client experience and connected tools that give the business more room to grow.

  • Less repetitive work
  • Clearer booking for clients
  • Better communication for artists
  • Important information stays connected
  • More room to grow without losing the personal touch

Start where you are

Your project can start with a logo too.

You do not have to know where it will lead yet. We can solve what is in front of you, notice what connects to it, and keep building as your business grows.

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